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- <text id=91TT1420>
- <title>
- July 01, 1991: New Kings of Coke
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- July 01, 1991 Cocaine Inc.
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- WORLD, Page 28
- COVER STORIES
- New Kings of Coke
- </hdr><body>
- <p>Now that Pablo Escobar is behind bars, the Cali cartel controls
- the lucrative -- and deadly -- business of putting cocaine on
- America's streets. Here is how drug sellers do it -- and why
- it is so hard to stop them.
- </p>
- <p>By ELAINE SHANNON/WASHINGTON
- </p>
- <p> To their admirers, they are Horatio Alger heroes, poor
- boys who worked their way out of the slums and backwaters of
- the Cauca Valley. Onetime delinquent Jose Santacruz Londono
- studied engineering, went into construction and emerged as Don
- Chepe, a billionaire whose marble citadel looms high above the
- sugarcane fields of Cali, the country's third largest city.
- </p>
- <p> Down the road, in the new-rich suburb of Ciudad Jardin, is
- the modern compound of Gilberto Rodriguez Orejuela. Nicknamed
- the "Chess Player" because he runs his business -- and life --
- with cold calculation, he parlayed youthful jobs as a drugstore
- clerk by day and a kidnapper by night into a vast network of
- enterprises, including a pharmacy chain, office and apartment
- buildings, banks, car dealerships, radio stations and Cali's
- talented America soccer team. His handsome younger brother
- Miguel is a fixture on the local social scene, and their
- children, educated in the U.S. or Europe, are often compared to
- young Rockefellers or Kennedys by Colombians.
- </p>
- <p> Then there are Gilberto's cousin Jaime Raul Orjuela
- Caballero and his three brothers, who are prominent impresarios
- of concerts and sporting events in Cali, travel frequently to
- New York City and have offices in Los Angeles. Ivan Urdinola
- Grajales and his younger brother Fabio, cattlemen and landowners
- from the northern Cauca Valley, are said to be exploring a
- regional television network. Pacho Herrera, believed to be the
- son of Benjamin Herrera Zuleta, an Afro-Colombian smuggler known
- as the "Black Pope," is a wealthy valley rancher with business
- interests in New York.
- </p>
- <p> They are among the richest families in Colombia, but to
- the U.S. Drug Enforcement Administration, they are the new
- kings of cocaine, patriarchs of a criminal consortium more
- disciplined and protected from prosecution than the Sicilian
- Mafia and now bigger than the Medellin cartel.
- </p>
- <p> The Cali combine produces 70% of the coke reaching the
- U.S. today, according to the DEA, and 90% of the drug sold in
- Europe. The Cali godfathers have a virtual lock on the global
- wholesale market in the most lucrative commodity ever conceived
- by organized crime. The cartel is the best and brightest of the
- modern underworld: professional, intelligent, efficient,
- imaginative and nearly impenetrable. Says Robert Bonner,
- administrator of the DEA: "The Cali cartel is the most powerful
- criminal organization in the world. No drug organization rivals
- them today or perhaps any time in history."
- </p>
- <p> Most people think the narcotics trade belongs to Medellin.
- It did in the 1980s, when that city's cartel did more than
- anyone to put cocaine on the street corners of America. But
- Medellin's drug power has been shattered by its long and vicious
- war on the Colombian government. A 22-month counterattack by the
- authorities has killed drug boss Jose Gonzalo Rodriguez Gacha,
- forced the surrender of his fellow cocaine barons, the brothers
- Jorge, Juan David and Fabio Ochoa, destroyed dozens of labs and
- airstrips and scattered lesser capos abroad. In the most
- stunning blow yet to the cartel, Medellin chief Pablo Escobar
- Gaviria surrendered last week under a plea-bargaining program
- that promises he will not be extradited to stand trial in the
- U.S.
- </p>
- <p> After years of murder and mayhem, the government has
- succeeded in disrupting one center of drug trafficking only to
- have an even more powerful and insidious gang emerge in Cali.
- While security forces concentrated on shutting down operations
- in Medellin, the confederacy of crime families in the Cauca
- Valley expanded cocaine production and grabbed the lion's share
- of the market.
- </p>
- <p> Cali has insulated itself from government crackdowns
- through political influence subtly cultivated over many years.
- By means of legitimate business ventures, the Cali capos have
- forged contacts with key people in business, politics, the law
- and the press. Even police officials speak of los caballeros
- (gentlemen) of Cali in contrast to los hampones (hoodlums) of
- Medellin. "Cali gangs will kill you if they have to," says
- Robert Bryden, head of the DEA in New York. "But they prefer to
- use a lawyer."
- </p>
- <p> Drug-enforcement agents believe the architects of Cali's
- takeover are Santacruz, 47, and Gilberto Rodriguez, 52.
- Santacruz was the hands-on designer of worldwide trafficking
- networks; Gilberto Rodriguez handled the finances.
- </p>
- <p> In the mid-1970s, while Medellin's cocaine cowboys were
- monopolizing drug sales in Miami, Santacruz was sewing up
- Manhattan. Today the DEA estimates that Santacruz, the Orjuela
- Caballero brothers and the Pacho Herrera organization import 4
- of every 5 grams of cocaine sold on the streets of New York
- City. From that base, Cali operatives have fanned out across the
- U.S. and deep into Mexico. The Rodriguez Orejuelas are generally
- considered partners in Santacruz ventures, but they sometimes
- appear to operate independently. Their cousins, the Orjuela
- Caballero brothers, are also major dealers in Los Angeles. DEA
- agents say the Urdinola brothers work somewhat independently
- from the rest of the Cali consortium, with their own trafficking
- and money-laundering organizations across the U.S. They are
- linked to large lab operations in the northern Cauca Valley and,
- according to DEA intelligence, are suspected of assassinating
- a number of Colombians.
- </p>
- <p> The Cali families are now focusing their efforts on
- cornering the market in Europe and Japan. Last year Dutch
- officials seized 2,658 kg of coke packed in drums of
- passion-fruit juice from Cali, the biggest single bust in
- Europe. Santacruz bank accounts have been found across Western
- Europe and as far afield as Hungary and Israel. DEA informants
- report that Cali is looking for sales representatives to man
- branch offices in Japan, where the going wholesale price for
- cocaine is as high as $65,000 per kg. "If the Cali cartel makes
- an alliance with the yakuza ((Japan's organized-crime
- network))," warns a Colombian presidential aide, "watch out!"
- </p>
- <p> "El Gordo" (the Fat Man), as Santacruz is known, is a
- legend in the New York Latin underworld. The word making the
- rounds is that every so often he materializes in the middle of
- a drug deal and exchanges a few pleasantries with the customer.
- Then, as suddenly as he appeared, he is gone again.
- </p>
- <p> These tales filter back to the DEA. Possibly, Don Chepe
- wants it that way. "He's toying with us," says William Mockler
- Jr., chief of the New York task force investigating the Cali
- cartel. He and Kenneth Robinson, a retired New York City
- policeman who is now a DEA intelligence analyst, have been a
- step or two behind Santacruz since 1978, when they found out
- that he was building an air fleet and setting up businesses
- along the East Coast. Thanks to their efforts, Santacruz was
- indicted for drug-trafficking conspiracy in 1980, but he fled
- the country. "He is my Professor Moriarty," Mockler says. "He's
- the one I'll never get."
- </p>
- <p> Investigators in New York, Los Angeles, Louisiana and
- Florida have won some battles against the cartel. They have
- dismantled a succession of distribution rings. Federal narcotics
- trafficking and conspiracy charges, which form the basis for
- extradition requests, have been lodged against Cali's reputed
- financiers Gilberto and Miguel Rodriguez, their four Orjuela
- Caballero cousins and dozens of other senior figures. U.S.
- Attorney General Dick Thornburgh has asked the Colombian
- government to extradite them. Santacruz's half-brother and
- confidant, Luis Santacruz Echeverri, has been convicted on
- conspiracy charges in Miami, and his personal financial adviser,
- Edgar Alberto Garcia Montilla, has been jailed in Luxembourg for
- money laundering.
- </p>
- <p> Yet these setbacks have not impeded the cartel's steady
- growth. Cali's leaders have carefully compartmentalized their
- organization, so that individual losses do not threaten to bring
- down the whole enterprise. The Cali management style is
- cerebral, calculating and guileful. In the tradition of the
- great Mediterranean trading dynasties, the major families have
- a patriarchal, authoritarian structure that demands absolute
- discipline and loyalty yet encourages creativity.
- </p>
- <p> The Cali imagination shines when it comes to the art of
- smuggling. Medellin brazenly shipped cocaine across borders in
- fast boats or light planes with extra fuel bladders. Calenos
- prefer the slow but safe merchant marine. The cartel has devised
- endless ways to hide contraband in commercial cargo and launder
- it through third countries. U.S. Customs can check perhaps 3%
- of the 9 million shipping containers that enter U.S. ports
- annually, making the odds very favorable for Cali.
- </p>
- <p> When U.S. agents do uncover a shipment, the cartel adopts
- new shippers, different routes and more ingenious deceptions.
- Federal agents took nine years to crack a Santacruz-designed
- lumber scheme. In 1979, a Cali operative was arrested with the
- name of a Baltimore lumberyard in his pocket. There, agents saw
- piles of mahogany boards sliced end to end, with pockets
- hollowed out and the tops veneered on. A few more clues popped
- up over the years, but nothing to pinpoint which planks, among
- the tons of lumber imported from South America, contained
- contraband.
- </p>
- <p> Then in April 1988, a load of Brazilian cedar boards
- arrived in Tarpon Springs, Fla., aboard the freighter Amazon
- Sky. DEA alerted Tampa Customs that an informer had reported
- drugs were aboard. Inspectors drilled holes in stacks of lumber
- planks, but found nothing. At the last moment, a Customs man saw
- a crew member drop a plank and glance about nervously. The
- inspector drilled into the board and hit white powder. The
- seizure was a record 3,270 kg of cocaine, but just 700 of the
- 9,000 planks held any drugs.
- </p>
- <p> Other scams are just as difficult to uncover. In 1988
- Customs officers found 2,270 kg of cocaine encased in 1,200
- blocks of chocolate shipped from Ecuador. The cocaine bricks had
- been wrapped in lead to thwart X-rays, but the lead set off
- metal detectors. The next time, Customs found, the smugglers had
- switched to heavy plastic wrapping.
- </p>
- <p> The cartel has also buried cocaine in toxic chemicals. In
- 1989 Customs agents and New York policemen found almost 5,000
- kg of the drug inside 252 drums of powdered lye. No sane
- inspector would poke around in lye, which can inflict severe
- eye, skin and lung burns. Luckily, someone had tipped off the
- authorities.
- </p>
- <p> The cocaine bricks unearthed from the lye were marked with
- a destination code, "Baby I." The same marking had been found on
- an 18,000-kg seizure near Los Angeles two months earlier. Baby
- I turned out to be a Santacruz protege in New York, Luis
- ("Leto") Delio Lopez, 28. His style, according to DEA agents,
- embodied the typical Cali cartel executive: businesslike,
- resourceful, hard-working and discreet.
- </p>
- <p> The Cali families are conservative managers, much like
- other big corporate heads. In the home office sit the chief
- executive officer and his senior vice presidents for
- acquisition, production, transportation, sales, finance and
- enforcement. The logistics of importing, storing and delivering
- the product to wholesalers are handled by dozens of overseas
- branches, or cells, overseen by the home office through daily,
- often hourly, phone calls.
- </p>
- <p> Each cell is directed by a Caleno like Leto Lopez and
- staffed by relatives and neighbors whose salaries are banked in
- Cali. Their accounts are debited when they make mistakes. The
- code of conduct is strict: nondescript clothing, four-door
- family cars, no drunkenness, no loud parties. Also no failures,
- no excuses, no second chances. This unforgiving system produces
- few defections: the penalty for dissent is death, not only for
- cell members but also for their kinsmen back home in Colombia.
- </p>
- <p> Leto Lopez looked no different from his Westchester County
- neighbors: he wore conservative suits, lived in a $775,000
- colonial house and drove an Acura Legend. He opened a public fax
- service to mix his drug messages with thousands of others
- dispatched by honest customers. He set up an import business and
- actually imported South American furniture so that the U.S.
- Customs Service would think he was a legitimate businessman.
- </p>
- <p> After the highly publicized Baby I bust, Leto stayed away
- from his house and offices, which DEA agents were watching. One
- day in March 1990, he happened to drive past a DEA team running
- another surveillance in Queens. As the agents started tailing
- him, he whipped his Acura into a fast U-turn and melted into the
- traffic. The next thing the agents knew, Leto was back in
- Colombia -- where his luck ran out. At the request of the U.S.
- government, police arrested him.
- </p>
- <p> U.S. agents have almost no chance of infiltrating a Cali
- family. Calenos sell only to people they know, meaning other
- Colombians. A prospective wholesale buyer must establish his
- bona fides at an audience with top management in Cali. If he is
- approved, he is not required to pay cash up front. He will send
- the cartel payment after he resells the drugs to middlemen. The
- wholesale buyer must put up collateral, cash or deeds to real
- property as insurance if he is caught. He must also provide
- human collateral in the form of his family in Colombia, who will
- pay with their lives if he ever turns informer.
- </p>
- <p> The system for transferring the drugs is dizzyingly
- complicated but well-orchestrated. When a load of drugs is
- shipped to the U.S., the home office faxes to the cell head a
- list of buyers, the amount of their purchases and their beeper
- numbers. The cell head signals each customer's beeper to arrange
- a delivery at a street corner or parking lot. After the customer
- sells the cocaine down the line, he fixes a second meeting to
- make payment. The deals take two minutes or less to consummate.
- </p>
- <p> After each meeting, both drivers alert the cell head in
- code from a mobile phone or beeper. He telephones a desk
- officer in Cali, then sends confirmation by fax. Detailed
- ledgers are maintained in both countries. The ledgers have
- proved the system's main vulnerability, providing a rich lode
- of data to DEA analysts when seized.
- </p>
- <p> If anyone involved in a deal fails to call in, or catches
- a whiff of the law, the cell is shut down. Last July, in a raid
- on a Leto Lopez front business in Queens, agents found a list of
- Calenos who had rented apartments around Manhattan. By the time
- agents reached the addresses, everyone was gone, leaving behind
- cocaine, ledgers, more than $1.5 million in cash, and two
- steamer trunks full of arms. "Whenever we get close to these
- people," says U.S. District Attorney Andrew Maloney, "they're on
- a plane back to Colombia, and we have to start all over again."
- </p>
- <p> The cartel's need for goods, services and go-betweens has
- spawned a thriving network of cottage industries. Front
- companies acquire mobile phones by the dozen and "sublet" them
- to the cells. The traffickers know investigators need four or
- five days to get a court-ordered wiretap, so they use a phone
- for two days and discard it. If a mobile phone is eventually
- traced, the trail stops at the front company.
- </p>
- <p> Document specialists obtain clean driver's licenses and
- car registrations. In 1989 the FBI and New York City
- prosecutors cracked a scheme in which employees of the state
- Department of Motor Vehicles were taking bribes of $100 to write
- phony registration papers. Hundreds of falsely documented cartel
- vehicles, fitted with hidden compartments, moved drugs north
- from Mexico and returned south with cash.
- </p>
- <p> The cartel's second-biggest industry is money laundering.
- The monthly gross for some New York cells runs from $7 million
- to $12 million, all in $5, $10 and $20 bills. That translates
- into 1,000 to 3,000 pounds of bills a month, a logistical
- nightmare.
- </p>
- <p> In the early years a cell's financier would cart the money
- to a local bank and wire it to Panama. The cartel had a
- personal banker there: First Interamericas Bank, owned by
- Gilberto and Miguel Rodriguez Orejuela. In 1985 the U.S.
- government forced Manuel Noriega to close Inter americas and
- required U.S. banks to report all large cash transactions.
- </p>
- <p> Many cells now ship the money in bulk to Cali, where some
- is invested, some converted into pesos and some wired back to
- banks in the U.S. or Europe under a relative's name. In January
- 1989 New York agents seized a Santacruz truck loaded with $19
- million as it was departing for Mexico. Last October agents
- found an additional $14 million inside heavy cable spools on
- Long Island, along with records showing shipments of $100
- million more over the previous nine months.
- </p>
- <p> The immunity the Cali cartel enjoys from prosecution is a
- matter of intense concern to Bush Administration officials.
- While Henry Orjuela Caballero is in jail in New York State
- awaiting trial on federal drug-trafficking conspiracy charges,
- brother Carlos is out on bail on similar charges filed against
- him in Los Angeles. Another brother, Jaime, the family boss, is
- free in Colombia. So are Don Chepe Santacruz, the Rodriguez
- Orejuela brothers and such rising powers as the Urdinola
- brothers. "You can't destroy the organization without lopping
- off its head," says DEA's Bonner. "The tentacles grow back. If
- the Cali cartel is to be attacked successfully, there must be
- pressure in Colombia."
- </p>
- <p> President Cesar Gaviria Trujillo's ad visers insist the
- Cali cartel will be given priority now that Escobar is jailed.
- Bonner argues that the new gangs will prove a more formidable
- threat to Colombia's security than the Medellin cartel
- "precisely because they make more discreet use of murder,
- bribery and intimidation." Says he: "The Cali organizations can
- be characterized as murderous thugs who are more politically
- astute in the way they carry out their business."
- </p>
- <p> Colombian national police officials say the Cali capos are
- not living at home, are not doing business as usual and will be
- arrested if found. Santacruz has kept out of sight since the
- government began its antidrug campaign after the assassination
- of presidential candidate Luis Carlos Galan in August 1989. But
- others seem to feel safe from prosecution. Gilberto Rodriguez
- Orejuela is very much at home, defiantly proclaiming his
- innocence and that of his brother Miguel. Gilberto describes
- himself as a "captain of industry and banker" and has the
- portfolio to prove it. He also has reputable friends who are
- partners, associates or suppliers in his business ventures,
- which do much to promote development throughout the Cauca
- valley.
- </p>
- <p> Even when police do close in, the Cali bosses have escaped
- jail. When Gilberto was arrested in Spain in November 1984, the
- Colombian government went to great lengths to prevent his
- extradition to the U.S. According to a Rodriguez friend,
- Gilberto's son Jaime Fernando appealed to then President
- Belisario Betancur for help. Betancur declined comment. The
- elder Rodriguez says, "If Betancur helped in seeing I was
- extradited to Colombia and not the U.S., he was simply doing his
- duty as President, supporting an extradition order issued by a
- Colombian judge." Back in Cali, Rodriguez was tried on charges
- identical to those filed in the U.S. and was acquitted -- along
- with Santacruz, who was tried in absentia. The acquittal
- protected both men from further extradition to the U.S. on
- grounds of double jeopardy.
- </p>
- <p> While the Rodriguez and Santacruz clans seem to enjoy
- considerable respect in Colombia, they are not universally
- admired. Some intellectuals protest that if the drug mafia's
- economic power is accepted, its values will eventually be
- countenanced as well. Critics are especially wary of the
- dynastic ambitions of the high-profile Rodriguez family. "They
- invest in the future," says a Bogota businessman. "They are
- thinking of the next generation, and the one after that."
- </p>
- <p> Gilberto's son Jaime Fernando graduated from the
- University of Grenoble with a degree in international commerce.
- Two other sons studied at Stanford University and the University
- of Tulsa, and a fourth son is learning systems engineering. Gil
- berto boasts that one of his daughters has a master's in
- business administration and that a second is an engineer. "Most
- are now working in our businesses," he says.
- </p>
- <p> Critics fear the proud father is grooming his children for
- political office as well. "Someday their sons will rule part of
- this country," predicts Luis Gabriel Cano, who has succeeded his
- assassinated brother, Guillermo, as publisher of Bogota's
- crusading newspaper El Espectador. Unless the Colombian
- government can now break the hold of the cartel in Cali, Cano's
- warning may have come too late.
- </p>
-
- </body></article>
- </text>
-
-